Jan 25, 2023
News Release

General Mills shrinks the kitchen to celebrate the nationwide launch of Minis Cereal

Fans can minify their favorite breakfast foods with the new Minis Breakfast Bundle.
Minis Cereal bundle

MINNEAPOLIS, MN – Everything is better when Mini. That’s why General Mills has created a Minis Breakfast Bundle to minify your morning and complement the nationwide release of its new Minis cereal, teeny versions of fan-favorites Cinnamon Toast Crunch, Trix and REESE’S PUFFS, following an initial limited drop. The bundle is complete with mini kitchen items for cooking up an itsy-bitsy breakfast, as well as even mini-er surprises for fans to use on the back-of-the-box kitchens.  

Fans can cook up some breakfast creativity with the Minis Breakfast Bundle which includes:  

  • Cinnamon Toast Crunch Mini Fridge: This table-top fridge is perfect for storing all your mini breakfast essentials from cereal to your favorite choice of milk 
  • Trix Mini Utensil Set features: This Trix-inspired cooking set features the tools you need to make mini Trix pancakes and waffles 
  • REESE’S PUFFS Mini Muffin Mold: A silicone mini mold makes it easy to bake our mini cereals into muffins  

“After we saw such a positive reaction with our initial Minis drop, we wanted to bring fans an even bigger, mini surprise,” said Mindy Murray, Senior Marketing Communications Manager at General Mills. “By shrinking the kitchen to match our Minis cereals, new culinary creativity is unlocked and the entire breakfast experience is transformed. We can’t wait to see the fun families cook up together!” 

Fans can also score stickers inspired by Cinnamon Toast Crunch, Trix and REESE’S PUFFS to decorate the mini kitchens printed on the back of the cereal boxes for the ultimate meta, mini breakfast experience.

Cereal lovers can purchase the exclusive kitchen items at cerealsociety.com on Jan. 27 for $45 while supplies last. Minis cereals are available now at retailers.
For more information about Minis, visit generalmills.com or follow @generalmills on Instagram and Facebook

About General Mills 

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion


General Mills Communications   

Tyler Krivich