Giving back

Giving Tuesday: Join Cheerios and Fetch in donating to No Kid Hungry this holiday season

Help Cheerios donate up to $300K to No Kid Hungry, and earn 10% back on your purchase in Fetch points through the end of the year.
A mom and her kids enjoying Cheerios

One in eight kids live with hunger in the U.S. and could be missing important meals throughout the day like breakfast, which is why this Giving Tuesday, Cheerios is partnering with No Kid Hungry and the Fetch app to help give kids access to the nutrition they need.

Starting on Giving Tuesday (11/29) through 12/29, Cheerios is supporting No Kid Hungry’s mission to help close the breakfast gap.

Buy. Snap. Earn. Give.

When you buy any box of Cheerios and upload the receipt on the Fetch app, Cheerios will donate $.20 per box scanned to No Kid Hungry – up to $300K – and you will earn 10% back in Fetch points, which can be used in the Fetch app to redeem gift cards for participating brands.


If you already have the Fetch app, you’ll see the Cheerios offer in your  Special Offer feed. For those who do not currently have the app, you can use referral code GIVE when you download the app.  

This is the latest partnership between General Mills and Fetch. Earlier this year, General Mills launched Good Rewards through the Fetch app – its first-ever, consumer-focused full North America product portfolio loyalty program offering access to free loyalty benefits every time members purchase General Mills products, as well as personalized special offers.  

“While the holidays mark a time for families to gather over meals, it's important we continue to support those who are facing hunger issues,” says Kathy Dixon, Brand Experience Manager for Cheerios. “We're proud and honored to work with No Kid Hungry and Fetch to ensure Cheerios is helping to give back to families where it matters this season.”

Advocating for affordable and accessible breakfast for all

General Mills has donated more than $9 million to No Kid Hungry over the past ten years, including a $1.3 million gift from Cheerios in 2020 in support of No Kid Hungry’s work during the COVID-19 crisis, underscoring the brand’s commitment to doing good.

It also comes on the heels of a $250,000 donation last month (October) in honor of General Mills Big G Cereals’ presence at the Academy of Nutrition & Dietetics Food and Nutrition Conference and Expo, where they highlighted the role the cereal bowl can play in providing a nutrient-dense breakfast that’s accessible and affordable for all kids.