The history of General Mills’ iconic characters

From Betty Crocker’s first portrait in 1921 to the introduction of our Monsters Cereals, explore the origins of some of our most beloved characters.
Betty Crocker, Cheerios, Cocoa Puffs and Pillsbury mascots

When you think of General Mills and our brands, you likely have a few friendly faces that come to mind – Buzz Bee, Lucky the Leprechaun and the Pillsbury Doughboy, just to name a few.

From cereal boxes to TV commercials, General Mills’ iconic characters have been delighting families for over 100 years.

Take a trip through time and learn how some of our most beloved characters got their start.