jul. 27, 2022
News Release

Cinnamon Toast Crunch brings the heat to the snacking game with new CinnaFuego Toast Crunch

General Mills’ first hot cinnamon cereal combines sweet and spicy flavors.
Cinnafuego Toast Crunch hero image

MINNEAPOLIS, MN - Cinnamon Toast Crunch is taking absurdly delicious to a new level with the debut of CinnaFuego Toast Crunch. This epic new cereal is the first to combine sweet cinnamon and fiery spice to get snackers’ tastebuds dancing. 

While the new CinnaFuego Toast Crunch looks the same as the original and is still blasted with Cinnadust, the sweet cinnamon flavor is combined with the added hot sensation of a spicy pepper to deliver an absolutely absurd experience.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills Sr. Marketing Communications Manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Sold in a new resealable pouch so consumers can easily fan the flames of snack time, CinnaFuego Toast Crunch drops online Friday, August 12 exclusively at Walmart.com for a limited time, while supplies last. 

Fans are encouraged to follow @cinnamontoastcrunch and www.cinnamontoastcrunch.com to stay tuned for more information on Cinnamon Toast Crunch.