Chase Lucky for his pot of gold this St. Patrick’s Day

In his very first story for Amazon Alexa, Lucky and his magical friends take you on an immersive choose-your-own adventure St. Patrick’s Day tale titled “The Story of Lucky Charms.”

“It’s a fun opportunity for families to learn about Lucky Charms’ St. Patrick’s Day story, and to engage in creating stories together,” says Jessica TeBrake, assistant manager, Brand Experience at General Mills.

The new story skill, a collaboration between General Mills, Amazon and interactive production studio Xandra, is one of the first of its kind.

“We’re getting back to our roots of storytelling,” says TeBrake. “Voice has become such a big part of how people experience content, so we wanted to dial up our opportunity to tell stories with audio and voice.”