Comedian Ronny Chieng and :ratio Help Consumers Celebrate Every Win

General Mills Responds to What Consumers Want

When it comes to the foods people eat, most health-conscious consumers aren’t looking for anything too fancy in their diets, and a combination of high protein and low sugar foods are ideal options. General Mills takes these consumer insights seriously with their product portfolio to deliver what consumers really want. "Our job during the year ahead is to make sure that we're creating value for consumers," said General Mills CEO Jeff Harmening in a recent interview.

Part of creating that value for consumers is listening to them — and we know they are craving more protein-forward options in an easy and cost-effective way to manage their lifestyles.

Earlier this year, new protein-packed options of fan favorite brands hit shelves — like Yoplait Protein and Wheaties Protein — bringing more delicious and balanced options to the breakfast table. And now, :ratio — General Mills’ macro-friendly brand that does the math for you — is making it even easier to enjoy balanced options, but in a deliciously simple way.

:ratio’s full lineup of macro-focused offerings includes a tasty range of granola, cereal, snack bars, and dairy snacks that help people stay on track with their health goals — no matter what the day brings. And :ratio dairy protein snack is a true no-brainer choice in the yogurt aisle, with the highest protein offering per serving at 25 grams.

:ratio believes every small decision is a big deal throughout your day, and with a unique combination of high protein with low sugar and carbs, :ratio helps make small wins easy.

How :ratio is Reaching Consumers in New Ways with Ronny Chieng