Dinosaurs are roaring into the cereal aisle

General Mills and Jurassic World Dominion commemorate the end of the Jurassic Era.
Jurassic World Cinnamon Toast Crunch box

This weekend, the epic conclusion to the Jurassic era arrives in theaters as two generations unite for the first time.  

Chris Pratt and Bryce Dallas Howard are joined by the original Jurassic Park cast, including Oscar®-winner Laura Dern, Jeff Goldblum and Sam Neill in Jurassic World Dominion, a bold, timely and breathtaking new adventure that spans the globe.  

In honor of this blockbuster event, General Mills and Jurassic World Dominion have teamed up to take over the cereal aisle.  

To start, fans can grab a box of limited-edition Trix Trax cereal to fill their bowl with multicolored dinosaur-inspired shapes and marshmallows. 

Tomorrow (June 9), an exclusive Cinnamon Toast Crunch box will drop exclusively on – but you’ll have to hurry to snag the custom T. rex box before it goes extinct!