Edgard & Cooper: A Super-Premium Approach to Pet Food

At General Mills, we've been making food the world loves for 160 years, and that commitment extends wholeheartedly to the cherished, four-legged members of your family. This National Pet Month, we invite you to explore how Edgard & Cooper is delivering super-premium dog nutrition while working toward a more sustainable future.

·      Founded: 2016, joined the General Mills family of brands in 2024

·      Known for: Dog food made with fresh meat, whole fruits and vegetables, and sustainable practices

·      Best for: Pet owners seeking super premium, minimally processed, environmentally conscious pet food

·      Key products: Dry food, wet food, and treats for dogs

History: The idea for Edgard & Cooper blossomed in 2014 when friends Louis and Koen, inspired by their own dogs Edgard and Cooper, grew frustrated with over-processed pet foods. They decided to create a different kind of pet food, later joined by Jurgen in 2016, launching a brand committed to fresh ingredients and sustainable practices. Originating in Europe, where it quickly became one of the fastest-growing and most-recognized independent pet food companies, Edgard & Cooper is now bringing its fresh approach to the U.S., available exclusively at PetSmart stores and online.

Mission: Edgard & Cooper is on a mission to create delicious, healthy dog food that "plays nice with nature," building a sustainable business with a legacy they can be proud of.

Nutrition Approach: What sets Edgard & Cooper apart is their use of fresh meat, fish, and poultry as the foundation of every recipe, rather than relying on meat meals or heavily processed ingredients. Their grain-free formulas, developed by university experts, pair these high-quality proteins with whole fruits and vegetables to support digestion and deliver naturally nutritious, flavorful meals even picky pets enjoy. To preserve both taste and nutritional value, fresh ingredients are transported in chilled trucks and gently cooked with minimal processing. The result is a range of healthy dry dog food, wet dog food, treats, and chicken-free options made without unnecessary additives.

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