Embrace 2024 with new cereal and snack innovations

From Cheerios Veggie Blends and REESE’S PUFFS Peanut Butter Lovers to Nature Valley Protein Smoothie Bars, these new offerings reimagine timeless classics.

New product lineup for 2024

Cheers to new product innovation

The new year calls for new additions to your pantry! Whether you’re looking to switch things up for breakfast or need a new go-to snack, these new products deliver on fan-favorite flavors with a twist.

“General Mills has delivered fun, nutritious, and affordable cereal and snack options to families for decades, so they've come to expect we continue to reimagine the ways in which to enjoy our beloved brands,” said Doug Martin, chief brand and disruptive growth officer at General Mills. “We are excited to share these new offerings and hope they bring a bit of nostalgia and excitement to everyday routines.”

Check out these new 2024 offerings.