Giving back

General Mills Big G Cereals advocate for affordable, accessible breakfast for all kids

At this year’s Academy of Nutrition & Dietetics Food and Nutrition Conference and Expo, General Mills Big G Cereals invited attendees to join #BigGCerealforGood to help end childhood hunger in America.
General Mills nutrition team holding Cheerios heart at FNCE booth

At General Mills, we believe a nutrient-dense breakfast should be accessible and affordable for all children so that kids can be…kids.  

That’s why we, along with registered dietitians and nutrition experts from around the globe, gathered in Orlando, Florida, last week for the Academy of Nutrition & Dietetics Food and Nutrition Conference and Expo (FNCE). 

Our General Mills Big G Cereals spotlighted the nutritional power of the cereal bowl and partnered with No Kid Hungry to make an investment that can help provide 2.5 million meals to kids. 

At our larger-than-life booth experience, attendees were encouraged to embrace their inner child with a ride down the giant cereal slide, and share their experience on social media with #BigGCerealforGood to help raise awareness of the fact that 1 in 8 kids in America are living with hunger.