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General Mills Big G Cereals continue fight against childhood hunger

#BigG4Good: General Mills builds on FNCE success to champion accessible, affordable nutrition and make more believers in the power of cereal.
employees holding heart-shaped cheerios

General Mills' unwavering commitment to affordable, accessible nutrition for all children took center stage once again at the Academy of Nutrition & Dietetics Food and Nutrition Conference and Expo (FNCE) 2023.

Building on the success of last year’s FNCE in Orlando, Big G arrived in Denver in October with an interactive booth presence highlighting the nutritional power of the cereal bowl and General Mills’ new campaign, “The Goodness We Grow Up On.”  

Through an ongoing partnership with No Kid Hungry, General Mills Big G Cereals encouraged attendees to join in the fight against childhood hunger by sharing their FNCE experience on social media with #BigG4Good, triggering donations to help provide more than 2.5 million meals to kids.