Go-GURT’s 20 years on the go

Like a lot of food inventions, the story of how we created Go-GURT has many starts and stops.

The yogurt tube

The original idea is credited to Stephen Kaufman and Jim McGuire who, while working as food scientists at General Mills in the early 1990s, were the first to prove to their colleagues and managers that yogurt could be put into a tube.

The yogurt tube concept was on the market in Europe and Canada, but not the way we had in mind – with a thicker yogurt in an easier-to-eat-from tube that could be refrigerated, frozen, or thawed.

But Kaufman and McGuire’s idea, and at least one other attempt, was shelved before we eventually got Go-GURT to the grocery store shelf in a regional test in 1998.