The Sajady sisters can’t remember a meal growing up that didn’t include their mom’s “Magic Green Sauce.”
A chutney made with the perfect blend of cilantro and peppers, they put it on everything. And they still do.
It’s what inspired them to found Maazah Chutney, a small-batch, gourmet goes-with-anything condiment, in 2014. Maazah, which means flavor in Farsi, is a nod to their Afghan roots.
“Being in business with my family is amazing,” says Sheilla Sajady, creative director, Maazah Chutney. “Being in the kitchen together is something we’ve done ever since we were very little, so this is just a natural extension of what we already do as a family.”
On their journey to grow their business and spread the love for chutney, they craved a more robust marketing strategy, including a communications framework to help grow their business online.
The GoodWorks pro bono volunteer program at General Mills, in coordination with HandsOn Twin Cities, was eager to help them achieve their goals.