Häagen-Dazs celebrates Mid-Autumn gifting season

In 2023, Häagen-Dazs is offering consumers stylish gifting treats as a key part of the Mid-Autumn Festival in China and other regions in Asia.

Haagen-Dazs Mid-Autumn Festival cake

A gifting tradition

For more than 25 years, Häagen-Dazs has delivered consumers Mid-Autumn ice cream cake treats as gifts to relatives, friends, clients, and teachers, among others – similar to the gift-giving tradition around the Christmas holidays in many other parts of the world.

The Mid-Autumn Festival is celebrated on the 15th day of the eighth month in the Chinese lunar calendar (Sept. 29, this year), when the moon is at its fullest and roundest.