How Helper got its start

Learn what led to the creation of the undisputed king of boxed dinners.

One pound, one pan

Beef prices were soaring and the U.S. economy had weakened when the undisputed king of boxed dinners was launched on the West Coast in December 1970.

Betty Crocker’s Hamburger Helper did as promised. It guided families who were striving to stretch a pound of meat into a dinner for five.