It all started with a dog named Blue

A beloved dog named Blue inspired the creation of Blue Buffalo, which has evolved into the #1 natural pet food brand in the U.S.
Blue, the dog, and his owner, Bill Bishop

Honoring Blue with the True Blue Promise

Blue Buffalo started with a simple idea: "Love them like family. Feed them like family."

Entrepreneurs Bill Bishop and his sons Billy and Chris founded Blue Buffalo to honor their beloved family dog, Blue.