LÄRABAR 10 years later

A decade has passed since LÄRABAR joined General Mills and founder Lara Merriken says the brand has grown far beyond her original vision.

“Ten years later, I’m thrilled to say that LÄRABAR continues to delight and enliven our consumers,” says Merriken, who remains with the brand as creative director. “While LÄRABAR has grown and continues to produce new and innovative products, it also remains true to its core values and roots, offering a delicious, yet simple, whole food option for people to enjoy.”