![liberte](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1984,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2020%2F4%2Fliberte-kefir-bottles%2Fliberte-kefir-feature.png%3Fw%3D568%26rev%3D2d352a01a1db4a20809512e76561f0a2 1984w)
A force for good in our community
They’re now holding hand sanitizer, a precious commodity that’s been in high demand since the spread of COVID-19.
When Saint-Hyacinthe plant manager, Sylvain Jeanson, heard through social media that a nearby gin distillery, La Chaufferie Distillerie in Granby, Québec, was converting their operations over to making hand sanitizer, he saw a way for General Mills to help.
“When I watched the video posted by the La Chaufferie Distillerie on a social network, they said their first intention was to help the local community in Granby and Saint-Hyacinthe,” says Sylvain. “Demand for the sanitizer was increasing, but they had an issue getting bottles or any receptacle for distribution.”
Sylvain made a call to the head distiller to offer up a much-needed supply of 400 1-liter Liberté Kefir bottles per week till the end of this crisis, to support their production of the disinfectant.