Survey reveals newfound family time around the breakfast table

The pandemic has disrupted morning routines for 80% of U.S. parents, but the silver lining may be Americans' newfound time around the breakfast table with their children.

bowl of cheerios

The pandemic’s silver lining

In a new survey commissioned by our Big G cereals, 70% of parents cite the biggest morning challenge is to sit down and have breakfast as a family.

However, with the pandemic shaking up usual morning routines, 73% of U.S. families with school-aged children now report they have been able to spend more time together as a family before starting their work or school day.

“Even in a challenging time, families are taking heart in the extra moments they have to share with their kids,” says Amy Cohn, RD, senior manager of nutrition and external affairs for our Cereal division. “Cereal is a common denominator. While we know the school year may look different this fall, parents and kids can count on cereal to keep bringing them around the table together and helping to fuel their day.”

Learn more about the survey’s findings in this infographic: