Game on: The history of General Mills Cereal and gaming

General Mills celebrates Clash of Clans’ 10th anniversary with a limited-edition release of Barb’s Choco Boom Booms.
Hand holding spoonful of Barb's Choco Boom Booms

Leveling up with Barb's Choco Boom Booms

Cereal and gaming have teamed up again as Clash of Clans takes fans back in time to celebrate its 10-year anniversary with a mouthful of chocolatey nostalgia.  

In honor of Clash’s “Clashiversary,” General Mills partnered with the epic strategy game to create Barb’s Choco Boom Booms – a cereal based on the new Clashiversary “Clash Dash” racing game and its nod to the past

“We love being able to bring the fun of a game like Clash of Clans to the cereal aisle, and with the Clash Dash mini-game this was such a great opportunity to organically connect to the player experience,” said Katie Wong, Ideas & Partnerships Lead for General Mills.  

The “Clash Dash” game is one of three mini-games accessible with the Clash of Clans app that takes players through what it would have been like if Clash of Clans had launched even earlier, back in the 1980s.  

The game is set in the 90s and includes Barb’s Choco Boom Booms, which reflect the retro feel of the decade.  

The limited-edition chocolatey-flavored frosted corn puffs cereal launched exclusively on Walmart.com on August 2.