Like any modern-day artist, Carmella released the new track on all major platforms, including Spotify, Apple Music and YouTube, and has asked fans to share their scary-good dance moves on TikTok with #MonsterMashRemix.
“The goal is to mirror the way we see any new song gain traction today,” says Mindy Murray, brand experience director for General Mills’ Morning Foods. “We’re so excited to have Carmella bring a new, edgy sound to our Monsters for the season, and to expand our reach with something so danceable it can’t help but have a following on TikTok.”
@HappyKelli was one of the first to take on the dance challenge, and even showed off her Carmella-inspired style as she moved to the beat.
Not to worry – fans can get their hands on their own Monsters merch later this week on the spookiest day of the year – Friday, Oct. 13 – at monsterscereal.com.