Totino’s takes over TikTok for game day

Totino’s is stealing the spotlight this Sunday with their comedic take on game day entertainment, catering to fans who are in it for the reactions between plays.
GRW Pete for the Big Game

This Sunday, brace yourselves as Totino's tackles TikTok's For You Page, serving up a piping hot slice of real-time parody and satirical takes on commercials during the Big Game. Because let's face it, while some may be glued to their screens for the touchdowns, there's a whole segment of the audience out there more interested in the internet's reaction to the game. And Totino's is here to cater to exactly that.

Now, you might be wondering why a pizza snack brand is making such a bold move. But hear us out: Totino's knows its audience. They understand that for many teens, the allure of the Big Game isn't necessarily the game itself, but the cultural phenomenon surrounding it. And what better way to tap into that audience than through the power of social media?

But Totino's isn't just jumping on the bandwagon; they've been laying the groundwork for this moment all playoff season. Earlier this month, Totino’s partnered with comedian Pete Davidson (aka Pete’s ZaRoll) to launch a digital campaign saving football fans from disappointing flat pizza delivery. The ad spots show Pete’s ZaRoll’s pre-game antics and over-the-top game day setup, positioning Pizza Rolls as the undisputed game day snack.