Yumble delivers stress-free experience to parents with customizable lunch kits

With Yumble, families can skip prep time and enjoy convenient options from General Mills and other partners.
Yumble packaging

No empty lunchboxes here

It’s back-to-school season! That means the stress of preparing lunch – or lunches if you have multiple kids in the house – five days a week is just around the corner for busy parents.

General Mills’ internal innovation engine, G-Works, is launching and testing its latest brand, Yumble, a direct-to-consumer delivery service aimed at making lunch and snack time stress-free for parents with delicious food options.

With a wide variety of family-favorite foods from General Mills and other partners, Yumble offers completely customizable lunch kits to please even the pickiest of eaters. With more than 2,800 combinations, it’s fun for parents to customize their lunches. And ordering is easy! To create a customized lunch bag, families simply need to:

  • Pick a main: Find tasty options like Annie’s Mac & Cheese or Honey Nut Cheerios Cereal Cups
  • Add three additional sides: Build on the main with a few delicious sides like Annie’s Cheddar Bunnies or apple sauce pouches and more
  • Wrap up: Yumble will pack your meal(s) and deliver to your door in as fast as three business days 

For added convenience, Yumble also offers ready-to-go lunch bag options, which include curated options such as Hummus and Dipper or a twist on the classic PB&J. Both ready-to-go and build-your-own lunches are available for $5.99. Snack Packs — featuring multi-packs of your favorite General Mills snacks like Pillsbury Soft Baked Cookies — range from $3.99 to $4.99.