General Mills and Box Tops for Education Help Families Cross One Thing off Their Back-to-School To-Do List: Free Snacks

Minneapolis, MN — From new routines to early alarms and packed schedules, the back-to-school season brings big adjustments for families. But right behind those shifting routines comes another major stressor: shopping for snacks. In fact, a recent General Mills survey* found that shopping for food/snacks to have on hand during the school year (29%) is the second biggest source of back-to-school stress for parents — right after adjusting to new routines (32%). And that stress doesn’t stop once the first-day photos are taken:

• 90% of parents who have kids in school this upcoming year said they need to restock “snacks their kids love” at least monthly during the school year — compared to pens/pencils (62%), clothes/shoes (52%), or notebooks (51%)
• More than three-quarters of parents who have kids in school this upcoming year (78%) restock snacks at least weekly during the school year
• Nearly one-third (20%) of parents who have kids in school this upcoming year said finding suitable on-the-go snack options as schedules get busy causes stress during the transition from summer to the back-to-school season

That’s why General Mills and Box Tops for Education are stepping in to help with Free Snacks, a double-digit rebate offer designed to bring real savings to families and continued support to schools.

“At General Mills, we know that a well-stocked pantry helps families set up for a smoother day,” said Mindy Murray, Brand Experience Director at General Mills. “Our Free Snacks rebate is a small but meaningful way we’re helping parents feel more prepared — and helping kids stay fueled throughout the day.”