feb. 17, 2021
News Release

Lucky Charms inspires new family traditions for St. Patrick’s Day

Limited-edition cereal that turns your milk green and new partnerships, including Lucky’s CharmWorld by CANDY LAND game, offer a magical way to celebrate the holiday.,

Lucky Charms Candy Land board game

MINNEAPOLIS, Minnesota -With St. Patrick’s Day celebrations going virtual this year, Lucky Charms is making sure they are just as magical! The introduction of limited-edition Green Milk Turn Lucky Charms cereal and new family activities, like Lucky’s CharmWorld by CANDY LAND game, are providing new traditions for parents seeking magical moments at home leading up to the holiday.

The ultimate in-home family celebration begins with a bowl of cereal! Green Milk Turn Lucky Charms is a limited-edition cereal with magical clover charms that make milk green. This special box will be available on shelves at major retailers nationwide this February, while supplies last. The suggested retail price is $3.33 (price and promotion may vary).

In partnership with Hasbro, Inc., the Lucky Charms magic is also extending to a rainbow path in Lucky’s CharmWorld by CANDY LAND game. This special edition of the childhood favorite is now available for pre-order at Shop.LuckyCharms.com.

For even more imaginative ways for families to inspire St. Patrick’s Day fun, Lucky Charms has teamed up with well-known brands for these activities: