MINNEAPOLIS — Betty Crocker, America’s favorite cake mix brand*, has helped families celebrate birthdays for generations and as the country prepares to blow out 250 candles, General Mills is giving away up to one million free cakes from the brand to mark the milestone birthday.
General Mills' own history is deeply intertwined with American families and their culinary traditions. Founded in 1866 in Minneapolis by bringing together regional milling companies to create one of the nation’s earliest food companies, General Mills is celebrating its own 160th birthday this year. Today, the company is a cornerstone of American pantries, with its products in more than 90% of households across the country. Betty Crocker, one of General Mills’ most iconic brands, was introduced in 1921 and quickly became a beloved and trusted voice in American homes, offering baking advice through radio programs, cookbooks and recipes.
“Betty Crocker is a true icon of the kitchen that has brought families together to celebrate and connect for generations. From birthdays and holidays to heartwarming everyday moments, with Betty, it’s always a little more special,” said Luke Niethammer, Business Unit Director for Betty Crocker at General Mills. “This summer, we’re thrilled to be able to help families across America come together and celebrate this milestone. Because when it comes to celebrating life’s special moments, Betty Crocker is always there to help."
