Cloud Star: Treats Crafted with Care & Conscience

At General Mills, we've been making food the world loves for 160 years, and that commitment extends wholeheartedly to the cherished, four-legged members of your family. This National Pet Month, we invite you to explore how Cloud Star crafts dog treats with care, conscience and purpose.

·      Founded: 1999, joined the General Mills family of brands in 2024

·      Known for: “Treats with Purpose,” made from real ingredients and simply prepared

·      Best for: Pet owners seeking high-quality, purposeful dog treats for all occasions

·      Key products: Dog treats for training, indulgence and health & wellness

History: Cloud Star's story began 25 years ago with the first batch of treats baked from scratch in a home kitchen. Since then, their love for dogs led to the expansion of a family of brands including Buddy Biscuits, Dogswell, Dynamo Dog, Grizzly Supplements, Pet Botanics, Tricky Trainers and Wag More Bark Less, all dedicated to creating pet treats that meet diverse needs.

Mission: Cloud Star's mission is to provide "Treats with Purpose," offering options for every dog and every occasion, while staying true to their original commitment to quality.

Nutrition Approach: Cloud Star’s family of brands offer a wide range of dog treats designed for various pet needs, from training to indulging to supporting health and wellness. Their approach centers on "Real Ingredients. Simply Prepared." Each recipe is thoughtfully crafted with fresh, recognizable ingredients, gently mixed and minimally processed, mirroring the care you'd take in your own kitchen. They ensure high palatability and digestibility, allowing pet parents to enjoy bonding moments without worry.

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