Discover ‘The Magic Inside’ this St. Patrick’s Day

Lucky Charms is taking the magic of breakfast to the bookshelf with Lucky’s first-ever storybook.
Child holding "The Magic Inside" book on their lap

The Story of Lucky

For the very first time, Lucky the Leprechaun is taking you on the journey of how he discovered his magic, introducing you to his home, friends and family, in The Magic Inside.