History

The forgotten Lucky Charms mascot

This year, Lucky Charms cereal marks 50 years of magical deliciousness. But did you know that Lucky almost didn’t make it past his 11th birthday?
waldo

Who was Waldo?

Nearly 40 years ago, Lucky was considered expendable and briefly got his pink slip, at least in New England.

He was replaced by Waldo, the imperfect wizard who was absent-minded, but nice to children.