Giving back

Häagen-Dazs celebrates trailblazing women across the world

Häagen-Dazs reveals The Rose Project’s five trailblazing winners who ‘Don’t Hold Back’ and opens nominations for The Class of 2024, in celebration of International Women’s Day.
Häagen-Dazs The Rose Project logo featuring illustration of Rose Mattus, co-founder of the iconic brand.

The Häagen-Dazs Rose Project

In 2023, Häagen-Dazs launched The Rose Project on International Women’s Day as a heartfelt global initiative to support women at all levels, in honor of Rose Mattus, the inspirational yet unsung co-founder of Häagen-Dazs.