Giving back

Using the power of the cereal bowl to help end childhood hunger

General Mills, Kellogg Company, Post and Quaker join forces to support hunger relief organizations.
General Mills team holding boxes of Cheerios with BuzzBee

National Cereal Day celebration

One in eight kids live with hunger in the United States. Access to critical meals like breakfast can help kids across the country grow up healthy, happy, and strong.

In celebration of National Cereal Day, General Mills, Kellogg Company, Post, and Quaker came together on Capitol Hill on March 8, 2023 for a ready-to-eat cereal breakfast and cereal packing event supporting non-profit hunger relief organizations. 

In partnership with Share Our Strength’s No Kid Hungry campaign, General Mills, Kellogg Company, Post, and Quaker joined forces to increase awareness of food insecurity and make a donation that can help provide more than 300,000 meals for kids.*